Attaining 12x more purchases

Scaling your presence globally: NordVPN

Testing and comparing series of targets, analysing messages and defining the best combinations is made easy with Wise.Blue. See how we supported this personal virtual private network service provider to scale presence globally.

Objective

NordVPN, a personal virtual private network service provider has a global app available on Android and iOS. Their goal was to scale their presence all over the world with priority given to the most payable countries. Twitter performance campaigns were identified as the most efficient way to achieve the defined goals and Wise.Blue proved to be an optimal partner to lead NordVPN through the process of defining targets and different bidding strategies, which were then implemented using Wise.Blue technology.

 

NordVPN

Audience

A broad audience and a wide variety of precise segments were targeted and tested for the biggest potential by using groups, consolidations, keywords and handles.

The segments included:
        • Users interested in VPN services, hackers, breaches, online security interest groups
        • Travellers
        • People interested in movies, TV series, free access
        • Gamers
        • People working in IT and business

Platform: Twitter

GEO: Phase I :USA, Canada, Australia and the UK.  Phase II. Worldwide.

 

 

How

The Wise.Blue team looked at different targets, such as geographies, keywords, interests, handles and combined them with different bidding strategies and placements. Different messages were analysed and tested, always focused on proactive communication with the client, and creatives were designed. Swift reaction to unforeseen events, such as the protests in Hong Kong, supported the implementation of the campaign and ensured that goals were met and surpassed.

 

Results

The Wise.Blue team enabled Nord VPN to achieve amazing results, including a 2/5 lower CPS and attaining 12x more purchases.

9x
Higher Volume
- 40%
Cost per Sign-up
12x
More Purchases

 

“The knowledge that the Wise.Blue team has, combined with their hands-on support, is the key to successful performance campaigns. It's a pleasure working with such group of experts. Thank you, guys!”

Deivid Pranchas
User Acquisition Manager at NordVPN


 

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