Connect Your Data and Deliver Success Now

Connect Your Data and Deliver Success Now: Key Rules of Smart Performance Marketing on Twitter


Social media marketing is about to reach a new high! The global market for Social e-Commerce, estimated at $89.4 billion in 2020, is now projected to reach a revised size of $604.5 billion by 2027. The pandemic has moved buyers to social and other digital channels faster than any other event. According to Aleph Insights Lab Report (2022), almost 6 out of 10 internet users bought something online in 2021. And this is not expected to decline even after people return to the routines established prior to the COVID-19 outbreak. 

The pandemic has placed social media marketing squarely in the center of companies’ outreach strategies: it’s never been more important to have data in place to track how effectively marketers meet the new customer needs and adapt to the circumstances. Data-driven decision-making, automation, optimization, and smart analytics became even more important assets of performance marketers aiming to win over a customer’s trust in the rapidly changing environment. 

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