Outperform on Twitter Now

TWITTER DOSSIER: 

OUTPERFORM ON TWITTER NOW. HERE’S HOW!

With over 453 million users – 206 million of which log onto Twitter on a daily basis (a metric called monetizable daily active users, mDAU) – Twitter is one of the top three social networks in the US and one of the leading social networks worldwide!
And as such, it has become a must in any digital marketing strategy.

Twitter Numbers

KNOW THE PLAYGROUND: MEET YOUR AUDIENCE 

  1. Quality audience

Twitter users are receptive and brand-conscious consumers who value responsiveness, and who strongly reward brands that make the effort. Twitter users are willing to pay more for quality products (66% vs 58% for the rest of the online population). 

  1. Influential audience

More importantly, this is not only about the users being willing to pay more but also about how they influence other users – both on and off Twitter. It turns out that, compared to other social media users, Twitter users are hugely influential. A study has shown that 3 in 4 people said that a Twitter user is the first person they look to for advice when they want to learn more about a topic, and 9 in 10 of them said they had changed their opinion on a purchase based on advice from their friend who uses Twitter. In short, Twitter’s audience is influential far beyond Twitter, which is of great value to brands. 

KEY TWITTER CHALLENGES FOR A PERFORMANCE MARKETER 

With its distinct benefits and a large, constantly growing user base, Twitter has unlocked business opportunities for both big brands and emerging digital native companies. It allows marketers to connect, converse and engage with their audiences. However, performance marketers are still struggling – how to run successful performance campaigns on Twitter?

Here are key Twitter performance challenges: 

  1. THE SALES CONVERSIONS CHALLENGE  

Twitter to date has primarily been focused on 'brand business'. Recently they invested in 'new and revamped performance ad products that will drive its users to install apps, click on videos and eventually even make purchases'. and implemented new tools that focus on three performance categories (Aggregated Measurement, Events Manager, and Site Visit Optimisation).

However, in order to include Twitter in their marketing mix more often, performance marketers need to see strong sales conversions not just top of funnel awareness. More than 73% of marketers ranked "increased acquisition of new customers" as their top outcome when it comes to marketing on social, while 45% of marketers cited "drive conversions" as a key outcome. In order to gain new customers or hot leads, what performance marketers need to achieve is conversions – to sale, install, download, click. 

  1. THE EFFICIENCY CHALLENGE 

Twitter’s ad buying interface has at times been a challenge for performance marketers. In order to increase efficiency and meet defined KPIs a performance marketer needs to dedicate additional resources. That’s why they need a simple, easy to use and effective platform, A/B testing, and smarter analytics that would make their campaign management on Twitter more efficient. Ultimately, the brands that come out on top are the ones who embrace a data-driven approach to make smarter, more deliberate decisions on spending. In order to make the approach smarter – a performance marketer needs to get in-depth insights to understand why a campaign worked. Those needs are not yet sufficiently solved by Twitter itself. In a recent Delloite survey involving 556 CMO’s of global companies, the majority of them identified analytical expertise as a more important skill than creative expertise. 

OVERCOMING THE CHALLENGES: SAY YES TO SMARTER SOLUTIONS Wise.Blue provides a powerful solution for performance marketing on Twitter. It enables the performance marketer to go further than they even thought they could go. With a mission to make performance marketing on Twitter an efficient and easy process, WB has created a technology that allows advertisers to harness the full potential of performance marketing. 

  1. OUTPERFORM NOW  

Wise.Blue provides marketers with performance marketing capabilities, campaign management, and eCommerce modules for Twitter. With the help of WB smart automation and optimization technologies - you can do more on Twitter. Using the power of Machine Learning and AI Wise.Blue streamlines your marketing dollars and makes your investment up to 8x more efficient! The opportunity on Twitter is far bigger than just brand building. It’s the new home of selling to your key audiences. 

  1. INCREASE EFFICIENCY  

Wise.Blue solution is revolutionary for a performance marketer. 

Wise.Blue Efficency

Firstly, WB enables you to reduce the number of clicks to get something done. Automation and bulk features empower marketers to rapidly start hundreds of campaigns.

Next, it provides you with automated, smarter performance capabilities so it keeps working on your campaign even when you're not in the office. Campaigns are optimized based on machine learning and predictive algorithms 24/7.

And finally, smart analytics tools enable a marketer to understand what campaigns worked and why. Different audiences are active at different times, based on age, geolocation, topics discussed, and by measuring the performance of your Twitter ads with analytics tools, Wise.Blue can find out what times are best for you and your brand.  More importantly – it enables you to get in-depth insights and to better understand the motives of your audience and campaign results. 

The best way to make sure time is used to your advantage is by using smarter automation. 

Wise.Blue Overperform on Twitter

Read more about WB use cases 



 

WITH WISE.BLUE YOU WILL FREE UP RESOURCES TO BE EVEN MORE CREATIVE AND TO HAVE MORE FUN: TWITTER FUN FACTS 

Creating history
The first tweet was published 15 years ago. Now Twitter is selling it from its archive for 2,5 million dollars 

Making of: When, why, and how Twitter was born
Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. The first tweet was by Jack Dorsey – on March 21st, 2006 he wrote: “Just setting up my twttr.” By 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. 

Twitter's Code of Conduct: Everything you could say in 280 characters 
Twitter is still a place for sharing concise, brief thoughts and news. Initially, the maximum tweet length was set to 140 characters, and the limit was increased to 280 characters in 2017. It is interesting that this was actually a very unpopular upgrade back then. Twitter found that out of the tweets sent by users with the expanded limit, only about 5% actually went over the usual 140 characters – and only 2% went over 190 characters. However, users who use Twitter for marketing or providing customer service know it is difficult to explain complex issues in shorter tweets. So, Twitter increased the limit, even though the majority of tweets are still much shorter than 240 characters. 

 

Tweet selection made by Twitter
These are the best tweets in history

 

Twitter Example 1

 

 

The most retweeted tweet (4.4 million retweets) of all time is Yusaku Maezawa, a Japanese billionaire, promising money to 100 people. 

 

 

 

 

 

 

 

Twitter Example 2

 

 

 

Tweet from Ellen DeGeneres taken at the Oscars in 2014 which includes a bunch of well-known faces, such as Bradley Cooper, Lupita Nyong’o and Brad Pitt.





 

 

 

Twitter Example 3

 

 

 

Barack Obama’s quote by Mandela: "No one is born hating another person because of the color of his skin or his background or his religion..."

 




 

 

 



Infographic sources:
https://www.statista.com/statistics/283119/age-distribution-of-global-twitter-users/; https://blog.hootsuite.com/twitter-statistics/; https://www.statista.com/statistics/449143/twitter-revenue-quarter-segment/; https://thesmallbusinessblog.net/twitter-statistics/; https://sproutsocial.com/insights/twitter-statistics/; https://cxl.com/guides/click-through-rate/benchmarks/; https://www.wordstream.com/blog/ws/2013/11/05/twitter-versus-facebook-ad-performance; https://www.searchenginejournal.com/top-social-media-statistics/418826/#close; https://www.hubspot.com/marketing-statistics; https://www2.deloitte.com/content/dam/Deloitte/be/Documents/consulting/Global-Marketing-Trends.pdf

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